Robert J. Bovee, president (front), and Rick Bovee, vice president (back), of the Personal Health Approach pictured in the Selectorized area featuring Paramount Advanced Performance System.

P.H.A. Personal Health Approach™ has a 12,000 sq. ft. health, wellness and fitness center in Rochester, NY. They have served 600 members, 200 guests, and 2,500 visitors since opening their doors February 1, 2004. Members come from corporate, medical and general population.

Robert J. Bovee, president, of P.H.A. states, " I have been in the industry for over 30 years. During that time I have either owned or managed over 9 facilities and have put Paramount in each and every facility. In my opinion Paramount equipment is the most state-of-the-art equipment available today. The company also has the best customer service that I have ever experienced."